Williams Crawford Limited

Privacy policy

This policy explains how Williams Crawford Limited ("we", "us") uses your personal information when you use this valuation website, ask us to value your Porsche, send us photos or further details, or talk to us about selling it.

Who we are

Williams Crawford Limited is the controller of your personal information. Company number 07559173, registered in England and Wales. Our address is 911 Forge Lane, Moorlands Trading Estate, Saltash, Cornwall PL12 6LX.

We are registered with the Information Commissioner's Office (ICO) under registration number ZA096640.

If you have any questions about this policy or your information, email us at info@williamscrawford.co.uk or write to us at the address above.

What we collect

When you ask for a valuation

Your first name, surname, mobile number and email address, and how you'd prefer us to contact you.
Your car: the model you type in and the model we match it to, the year, mileage, service history and, if you give it, the registration number.
What you're looking to do (for example sell now, sell later, an insurance valuation or simply curiosity) and anything else you choose to tell us.
Whether you chose to receive our news, information and offers, with the wording you agreed to and when.

If you sign up for our emails

Your first name, email address and, if you tell us, which Porsche you own, with the page you signed up on, the wording you agreed to and when.

If we follow up with you

Further details you send through our follow-up form, such as the car's condition, history, specification, ownership, modifications, finance and what you'd like to do next.
Photos of your car you upload through your personal upload link. Please don't include people, other cars' registration plates or personal documents in your photos.
Our emails to you and your replies, notes of our calls, and the progress of any sale.
If we agree a deal, how it is being handled (purchase, or sale or return) and the agreed figures.

Automatically

How you found us: the website that sent you, if your browser shares it (for example a search engine or our main website), which of our pages you used and, if you arrived from an advert, the campaign codes in the link (for example utm_source or a Google or Facebook click reference). These are passed in the web address. We don't use advertising cookies or tracking pixels.
A count of visits to each page, which we use only as totals.
Your IP address, which we use briefly to protect the site from automated abuse. We don't store it: we keep only a scrambled one-way code, which is deleted within two days.

How we use it and why

To value your car and respond to you. This is in our legitimate interests and yours, and it is a step you've asked us to take before any agreement.
To contact you about your car, including following up, asking for photos or more details and, if you asked us to, getting back in touch at a time you chose. We do this because you asked us for a valuation; it is in our legitimate interests and yours. You can ask us to stop at any time.
To buy or sell your car if we agree to do so. This is to perform our agreement with you and to meet our legal obligations, such as keeping accounting records.
To send you news, information and offers, but only if you ticked the box to receive them or signed up for our emails. This is based on your consent. Every email has an unsubscribe link, and you can also ask us to stop at any time.
To understand which pages and adverts work, using totals. This is in our legitimate interests.
To keep the site and your information secure and prevent misuse. This is in our legitimate interests.

We won't send you marketing unless you tick the box to receive it (it always starts unticked) or sign up for our emails. We don't sell your information, and we don't make decisions about you by purely automated means. A member of our team reviews every enquiry.

Who we share it with

We use trusted service providers who handle your information only on our instructions:

Supabase: our database and secure file storage, hosted in London (UK).
Vercel: hosts the website. Pages may be processed on its servers in the United States.
Our email provider: delivers the emails we send you.
ActiveCampaign: our marketing email system. If you opt in to news, information and offers or sign up for our emails, we add your name, email address, phone number and the details of your car there. ActiveCampaign is based in the United States.
Google Fonts: our pages load their typefaces from Google, which receives your IP address when the page loads.

Where a provider processes information outside the UK, we rely on UK adequacy regulations or the UK International Data Transfer Agreement or Addendum to protect it.

We will only share your details with a buyer, an auction house or another dealer if you've agreed to it as part of a sale. We may also share information with professional advisers, or when the law requires it.

How long we keep it

Enquiries that don't go further: 24 months from our last contact with you, then deleted, together with your photos.
Cars we buy or sell: six years after the end of the financial year in which the deal completes, as required for accounting and tax.
Marketing list: until you unsubscribe or ask us to remove you.
Security codes made from IP addresses: two days.
Visit totals: kept indefinitely, as they don't identify anyone.

You can ask us to delete your information sooner (see below).

Your rights

You have the right to:

ask for a copy of your information;
have it corrected;
have it deleted;
restrict or object to how we use it;
receive it in a portable format;
withdraw your consent at any time.

To use any of these rights, email info@williamscrawford.co.uk. We'll respond within one month.

If you're unhappy with how we've handled your information, please tell us first. You can also complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.

Keeping it safe

Your information is encrypted in transit.
Only our staff, each with their own account, can see enquiries.
Photos are kept in private storage and opened only through short-lived links.
Your personal links to upload photos or send details are unique to you and expire.

Children

This service is for car owners aged 18 or over. We don't knowingly collect information about children.

Changes

We'll update this policy if how we use your information changes. The date below shows when it last changed.

Last updated: 3 November 2026